AND WHAT ITS NATAL CHART SAYS ABOUT THE COMPANY
Companies and nations have birthdays and natal charts, just like people do. The date VICE was launched—“born”—was a very positive day in the heavens. I am anxious to relay to you the details of VICE’s chart, but first, a few preliminary points are in order.
VICE was founded on Tuesday, October 11, 1994, making the company a Libra. I’ve defaulted to sunrise as the time of birth, as this is the correct fallback method to use when the precise hour and minute are in question or unknown. The algorithm I used is the equal house system, Tropical, with zero degrees all the way around the horoscope wheel. I cannot calculate a rising time for the company without an exact time of birth, but I can nevertheless discern a great deal of information about the company and its future.
As you will soon see, there are two main themes that will clearly emerge in the examination of this company’s chart: 1) enormous financial savvy, and 2) an enduring and endearing celebration of art and culture. Few charts are this loud and clear, but VICE’s is so, and is helpful, for following too many paths will not distract the organization—this is the chart of a company with a mission.
Trustworthy and Prudent Financial Management
Let’s first look at the powerful emphasis on financial expertise and proficiency inherent in the management as reflected in the VICE natal chart. The company’s natal moon is in the wise and financially conservative Capricorn. This shows fiscal prudence and forbearance in appropriating and managing large sums of money. (Capricorn is associated with the trustworthy management of global companies of behemoth stature, the stock market, and large capital investments.) According to its chart, VICE’s management is able to remain practical and realistic.
Neptune and Uranus are conjunct (standing shoulder to shoulder) within two degrees, and these are two planets involved with creativity. Both are found in Capricorn, and aside from Capricorn’s natural talent for being entrusted with monetary functions, this sign is also associated with tradition and history. This is a wonderful place for Uranus and Neptune (as well as its natal moon) to be, for it reveals a company interested in all art that is new, innovative, and even quirky but also shows that editors will examine art in such a way to put the work in a cultural and historical context. It also suggests that the editors may eventually decide to go one step further by writing pieces that will entice readers who are interested in art as investment.
More financial smarts come from the four (count ’em—four!) natal planets of VICE in street-smart, intuitive, and financially savvy Scorpio. Remarkably, Jupiter (good fortune, abundance) is found precisely conjunct with Venus (which represents beauty, art, and culture)—both were at exactly 17 degrees Scorpio at the time VICE was conceived. In astrology, Venus and Jupiter are planets associated with abundance and profit and are found in the other big-money sign: Scorpio, a sign that is best known to multiply profits while they sleep, through investment. This all portends extremely well for the future profits of the company.
Every sign has a ruling planet, and it’s important to note it and to examine how it is aspected in the natal chart. As I mentioned above, VICE is a Libra, and Venus is the ruling planet of Libra. To have Venus, the ruler of Libra, so ideally placed and holding hands tightly with good-fortune Jupiter is simply remarkable. But wait—there is more! I have saved the best and luckiest aspect for last.
In the fall of 1994, when VICE was formed, Jupiter was orbiting in deep space very close to Pluto, both of which were in Scorpio. Whenever Jupiter is close to Pluto, an exceedingly rare event, it is considered a signature of success in the chart of any person or firm. Jupiter is at 17 degrees of Scorpio, and Pluto is at 26 degrees of Scorpio—a span of only nine degrees. This is considered to be close enough to be a mathematically significant conjunction, and as with all cases, a conjunction is considered the strongest possible aspect that can manifest in a chart.
To give another example of how rare and special it is to have Jupiter in such close proximity to Pluto, it’s helpful to know that this occurs only every 13 years, and this orbital anomaly ends within a matter of weeks. This explains why so few natal charts contain this aspect. A baby—or in this case a company—has to be born within a tiny, very specific sliver of time, and VICE was established in precisely this 13-year window.
I have not studied enough corporate charts to list any that share this distinction with VICE, but I do know certain extraordinary individuals—both living today and from throughout history—who were born under this conjunction, and all are or were big thinkers of their generations; examples include Warren Buffett, Bill Gates, Mick Jagger, Robert DeNiro, George Washington, and Abraham Lincoln. Obviously, VICE is in good company, astrologically speaking.
As I briefly touched on earlier, the placement of Venus and Jupiter at the time of VICE’s birth is extremely exact to a specific degree, another remarkable gift given at the birth of this company. All three financial planets—Venus, Jupiter, and Pluto—are found together in Scorpio, practically on the head of a pin, forming what is called a stellium or crown of stars in the VICE natal chart, bringing prominence and extraordinary success. The Pluto and Jupiter closeness tells me the company’s management thinks big and, in turn, will have the potential to influence many on a massive scale.