Get Rich or High Trying: The Coming Age of Corporate Cannabis
“At this moment in history, you’ve got to choose between being in favor of legalization, or being against ‘the system.’”
Mason Tvert is leading a quick tour of what he irreverently describes as the Marijuana Manor—a genteel, three-story, historically-registered, 1880s-era brick and stained-glass building in downtown Denver that was recently converted into permanent office space for a consortium of do-gooders fighting to make legal cannabis work in America. The building houses four separate activist organizations, a trade association, and a law firm. Tvert is clad in a conservative suit jacket and tie worn above a pair of faded blue-jeans—an ensemble compiled in deference to a remote television appearance earlier in the day that shot him from the waist up. His clashing outfit offers an unintended statement on the split-personality of the pot world right now: Business in the front, party in the back.
Last November, Tvert certainly had plenty of reason to celebrate, after heading a historic campaign that saw voters in Colorado approve Amendment 64 by a wide margin, ushering in a new era of state-legal commercial cannabis cultivation and retail sales of up to an ounce for all adults 21 and over. A similar ballot initiative in Washington State also passed easily on the unforgettable night when pot outperformed the president, while making headlines around the world.
To date, lawmakers in both states continue to work out exactly how to implement the herb-friendly will of their citizenry, ever-mindful that a miraculous crop that can’t kill you, won’t hurt you, and just might heal you remains fully illegal under federal law, even if you’ve got terminal cancer and floor seats to see Phish. Despite the fact that smoking a joint remains a lot less dangerous than swilling booze. Not to mention that the same federales imposing cannabis prohibition ultimately answer to a guy best known in his youth for “roof hits,” “interceptions,” and sharing some righteous Maui Wowie with the Choom Gang.