Reviewing Celebrity Wine
Wine crafted by celebrities is a rampant trend. It’s in liquor cabinets across America. It’s showboating at your local wine shop. The celebrity wine industry is approximately worth$50 million in the US alone, with over several hundred celebrities “making” wine. While their involvement spans from a direct hand in the process to straight up eponymous endorsements, everyone from Antonio Banderas to Brad Pitt and Angelina Jolie, Emilio Estevez, Francis Ford Coppola, to Fergie, are cashing in on the wine scene.
We wanted to fall off the wagon with some of these celebrities, so we organized a proper wine tasting. Rather than getting lost in the sauce—with eight bottles of celebrity wines—we called in some help from rapper Sadat X and his producer, Will Tell, known for their shared passion of wine drinking that’s best displayed in their YouTube show, True Wine Connoisseurs. Each episode begins with Sadat X drinking the “brown water” (a.k.a. Hennessey), moving onto drinking and reviewing a wine hand picked by Will Tell. By the end of the show, there’s a rap summation of Sadat’s thoughts on the bottle of choice, paired with any off-the-cuff idea that’s trickling through his mind while the camera’s running. Beyond Will Tell’s hand as musical producer and sommelier for Sadat’s wine-y episodes, he recently produced the True Wine Connoisseurs’ Planet of the Grapes, the first hip-hop wine album in history. The True Wine Connoisseurs crew is even hitchhiking on the celebrity wine bus. Paired up with Club W and Winebow, the connoisseurs have created their True Wine Connoisseur red wine, a Syrah-based California red that will be released on December 1.
Without further ado, here’s your Botox-free True Wine Connoisseurs bible on celebrity wine drinking that includes the presence of musicians Rick Ross, Dave Matthews, Train, actor Drew Barrymore, sportscaster Jim Nantz, and tattoo artist/husband of actor Lake Bell, Scott Campbell.
Rick Ross presents Luc Belaire, Provence, FR, Sparkling Rosé, ($33)
Will Tell: I would actually drink this. Rosé season is over, but I would chill with this on a hot summer day. I’m getting cherry and a lot of flavors. It’s a little dry—it’s a brut.
Where You Should Drink This
Sadat X: This is something I would drink with my lady somewhere. It’s got that type of feeling, ‘cause it’s only gonna take about one and a half of these, and whatever happens, happens.
Will: I give it a smooth six.
Drew Barrymore, Barrymore Wines, Triveneto, Italy, 2011 Pinot Grigio, $17.
Will: There’s not much of a nose on this. I get a little bit of grassy flavors, and the color is even a little bit green.
Sadat: This is feeling like a PTA meeting to me. This is like when the moms get together in the afternoon when the kids are at school. You drink it between 11 AM and 3 PM before the school bus comes home with the kids. You might want to drink this with an ice cube. I wouldn’t bring this into the studio, but if there was a blizzard outside and we had already finished drinking something else and this was lying around, we’d probably drink it. It’s that “this is all I got left,” type of situation, but I still love Drew Barrymore’s other work. Fucked-up Factor
Sadat: If someone who is drinking this went really overboard with it, they’d probably wake up with a mind-splitting headache. I would give this about a strong five or a six.