The Evolution of Black Masculinity Through Fashion
ll eyes were on Shayne Oliver as he stepped into a sweltering Bronx church in the heat of summer, 2000. The lanky teenager shuffled into the vestibule wearing a short white crop top, exposing his taut midriff. Blots of black skin poked through hand-tattered jeans that were so tight he had to cut them up and safety-pin them back together to get them on. Shayne’s outfit set him drastically apart from the men of the congregation, who wore boxy suits. He and his mother hadn’t even taken seats in a pew before the preacher started spewing a diatribe of venomous, homophobic remarks from the pulpit. It took a moment before Shayne realized the preacher was attacking him. “Basically, the pastor ran me out of the church,” he told me recently. “I stopped going after that.”
Shayne’s now 25 and the designer of menswear label Hood By Air, whose provocative styles—along with brands like Telfar and Third Floor—are carving out a new and empowering palette of masculinity for young black men to paint from. At Shayne’s shows, it’s not out of the ordinary to see his models stalk the runway in makeup and dresses. Their bellies are often exposed, and half the time you can’t tell whether they’re men or women. But far from sissiness, the looks exude the visceral power of a lineman crushing a quarterback, or two swords clashing in an action film. This time last year, at Shayne’s debut New York Fashion Week runway show, the scene was so thick I had to stand on my tiptoes to catch a glimpse of his powerful vision of androgynous modern menswear. With macho gangster rapper A$AP Rocky on the catwalk, and stars like Kanye West and Waka Flocka Flame in the crowd offering up their adulation, the show was the birth of a new epoch in the evolution of black masculinity.
There have been others who’ve pushed similar boundaries in the past. Before Kanye and A$AP, black artists like Sly and the Family Stone in the 60s and Cameo in the 80s wore gear that looked like it was straight out of the Folsom Street Fair. In the 90s, Tupac walked in a Versace fashion show in a flamboyant gold suit.
But one of the things that sets this new wave apart from what came before is that straight men like Kanye and Rocky have no problem recognizing that some of their looks might have originated in the gay community. This kind of inclusiveness and openness is one of the many elements that signifies a shift in the way black men comport themselves in an age when the old notions of machismo, which were burdened with the baggage of 400 years of slavery and Jim Crow, continue to be chipped away.
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The Evolution of Black Masculinity Through Fashion

ll eyes were on Shayne Oliver as he stepped into a sweltering Bronx church in the heat of summer, 2000. The lanky teenager shuffled into the vestibule wearing a short white crop top, exposing his taut midriff. Blots of black skin poked through hand-tattered jeans that were so tight he had to cut them up and safety-pin them back together to get them on. Shayne’s outfit set him drastically apart from the men of the congregation, who wore boxy suits. He and his mother hadn’t even taken seats in a pew before the preacher started spewing a diatribe of venomous, homophobic remarks from the pulpit. It took a moment before Shayne realized the preacher was attacking him. “Basically, the pastor ran me out of the church,” he told me recently. “I stopped going after that.”

Shayne’s now 25 and the designer of menswear label Hood By Air, whose provocative styles—along with brands like Telfar and Third Floor—are carving out a new and empowering palette of masculinity for young black men to paint from. At Shayne’s shows, it’s not out of the ordinary to see his models stalk the runway in makeup and dresses. Their bellies are often exposed, and half the time you can’t tell whether they’re men or women. But far from sissiness, the looks exude the visceral power of a lineman crushing a quarterback, or two swords clashing in an action film. This time last year, at Shayne’s debut New York Fashion Week runway show, the scene was so thick I had to stand on my tiptoes to catch a glimpse of his powerful vision of androgynous modern menswear. With macho gangster rapper A$AP Rocky on the catwalk, and stars like Kanye West and Waka Flocka Flame in the crowd offering up their adulation, the show was the birth of a new epoch in the evolution of black masculinity.

There have been others who’ve pushed similar boundaries in the past. Before Kanye and A$AP, black artists like Sly and the Family Stone in the 60s and Cameo in the 80s wore gear that looked like it was straight out of the Folsom Street Fair. In the 90s, Tupac walked in a Versace fashion show in a flamboyant gold suit.

But one of the things that sets this new wave apart from what came before is that straight men like Kanye and Rocky have no problem recognizing that some of their looks might have originated in the gay community. This kind of inclusiveness and openness is one of the many elements that signifies a shift in the way black men comport themselves in an age when the old notions of machismo, which were burdened with the baggage of 400 years of slavery and Jim Crow, continue to be chipped away.

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    —-been combatting expectations of machismo in my personal style since I developed one — glad to see this approach with...
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