London Is Turning Into a Depressing and Dumb City of Living Stock Images
Every city has its visual cliches. The stereotypes, falsehoods and cheery slices of xenophobia sold to us on cheap postcards and in crap films that reduce the world’s great cities to a handful of worn out cultural cues. If you’ve never been to Paris, you’d be forgiven for thinking it’s all girls who look like Charlotte Gainsbourg skipping along the Seine in Breton tops, doling out filter-less cigs to homeless accordion players. When in actual fact, it’s more like a bunch of exchange students laughing at dachshunds and dudes who are still bang into Justice plying rich schoolgirls with shit MDMA.

For New York, the cliches are motor-mouthed cabbies and kids fucking around with water hydrants. For Barcelona, it’s psytrance beachbums and animal cruelty on La Rambla. Tokyo? Weird fish, games machines and businessmen throwing themselves in front of bullet trains.
But what about London? Pearly Kings and Queens? Pie and mash? Foxtons Minis tearing down Brixton High Street, on fire? Rita Ora?
So I decided to pull back for a moment, and consult Getty Images’ wide range of London stock photos. What do they see when they look at the UK’s capital?

"London City Hall"
The vast majority of the London stock photos on Getty are scenic wide shots of the city’s skyline, usually taken at sunset and very rarely from anywhere east of Tower Bridge. Of course, this makes perfect sense. If you’re a journalist writing something about London’s chronic housing crisis, or a body in the Thames river, or Millwall’s terrible run under Ian Holloway, you probably want to illustrate your copy with a picture of the Shard and a few anonymous riverside yuppie-farms when the sun’s going down.
From the outset, it’s clear that this is the London that Getty are most interested in selling to their customers, the London with all the big glass buildings and shimmering water, the one that girl from your school has as her Facebook cover photo, the one on the opening titles to The Apprentice. Not the one where there’s three Paddy Powers on a single high street, or the one of food banks, pigeons cannibalizing fried chicken bones and crack squirrels.
But this one, the nice one by the river with the big buildings.

"Couple Having Coffee At Sidewalk Cafe"
The people in Getty’s pictures are predominantly happy young heterosexual couples who drink coffee, take selfies, and love life and London. And that’s fine. It’s not like they’re going to embark upon an investigative social project about co-dependent heroin addicts crying and vomiting in each other’s arms, or abandoned widows lying catatonic in single bedrooms in Catford.
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London Is Turning Into a Depressing and Dumb City of Living Stock Images

Every city has its visual cliches. The stereotypes, falsehoods and cheery slices of xenophobia sold to us on cheap postcards and in crap films that reduce the world’s great cities to a handful of worn out cultural cues. If you’ve never been to Paris, you’d be forgiven for thinking it’s all girls who look like Charlotte Gainsbourg skipping along the Seine in Breton tops, doling out filter-less cigs to homeless accordion players. When in actual fact, it’s more like a bunch of exchange students laughing at dachshunds and dudes who are still bang into Justice plying rich schoolgirls with shit MDMA.

For New York, the cliches are motor-mouthed cabbies and kids fucking around with water hydrants. For Barcelona, it’s psytrance beachbums and animal cruelty on La Rambla. Tokyo? Weird fish, games machines and businessmen throwing themselves in front of bullet trains.

But what about London? Pearly Kings and Queens? Pie and mash? Foxtons Minis tearing down Brixton High Street, on fire? Rita Ora?

So I decided to pull back for a moment, and consult Getty Images’ wide range of London stock photos. What do they see when they look at the UK’s capital?

"London City Hall"

The vast majority of the London stock photos on Getty are scenic wide shots of the city’s skyline, usually taken at sunset and very rarely from anywhere east of Tower Bridge. Of course, this makes perfect sense. If you’re a journalist writing something about London’s chronic housing crisis, or a body in the Thames river, or Millwall’s terrible run under Ian Holloway, you probably want to illustrate your copy with a picture of the Shard and a few anonymous riverside yuppie-farms when the sun’s going down.

From the outset, it’s clear that this is the London that Getty are most interested in selling to their customers, the London with all the big glass buildings and shimmering water, the one that girl from your school has as her Facebook cover photo, the one on the opening titles to The Apprentice. Not the one where there’s three Paddy Powers on a single high street, or the one of food banks, pigeons cannibalizing fried chicken bones and crack squirrels.

But this one, the nice one by the river with the big buildings.

"Couple Having Coffee At Sidewalk Cafe"

The people in Getty’s pictures are predominantly happy young heterosexual couples who drink coffee, take selfies, and love life and London. And that’s fine. It’s not like they’re going to embark upon an investigative social project about co-dependent heroin addicts crying and vomiting in each other’s arms, or abandoned widows lying catatonic in single bedrooms in Catford.

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