WE SPOKE WITH AL WALSER -THE EURO DJ WHO TROLLED THE GRAMMYS
Yesterday, everyone started collectively freaking out while trying to uncover how Al Walser—the dark horse candidate alongside more famous douchebags like Avicii, Skrillex and the Swedish House Mafia—managed to score a nomination for Best Dance Recording at the Grammy’s…even though nobody has any idea who the fuck he is.
Al’s “hit song,” which currently has 5,000 views on Youtube, is a low-budget carnival of cheesiness that you’ll have to endure for three minutes to understand what the hoopla is all about. Even then, it may be hard to grasp the collective sum of human atrocity happening before your eyeballs. I never thought I’d say this, but I’d rather listen to Skrillex’s vapid screeching for an hour than have to play that video again (so please, guys, let’s not make this a meme?).
I don’t need to tell you how horribly embarrassing this debacle is for the Grammy Academy, which has lost most of its relevancy anyway. While they haven’t commented on it officially yet, an “anonymous source” toldHouse.net that “This kind of thing doesn’t happen. [The Grammy Academy] takes this really seriously. They are super embarrassed that this happened.”
Meanwhile, Spin dug up the fact that Walser also runs a record label/PR firm called Cut the Bull—which has an incredible logo of a pissed off bull flaunting its anus, behind a pile of shit being cut by a pair of scissors (seriously). He offers consultations to aspiring musicians, but only after they provide their Paypal or credit card details. These are some of the DJs signed to Cut the Bull:
As if this story couldn’t get any weirder, a bizarre Barack Obama cameo pops up in a video posted on Walser’s Myspace page, in which circa-2007 Obama asks Walser about Liechtenstein—the tiny country that he grew up in.
Nobody seems to know what the fuck is going on, I decided to give Al a call and let him explain himself a little. The “DJ” I talked to was slick (con artist kind of slick, not put-your-dinger-in-me-now kind of slick) when he wanted to be, like when he was harping about how EDM shouldn’t be just about the the big-time artists. Or when he was recounting how he “hit it off” with Obama and Michael Jackson.
But as soon as I mentioned anything about a “hoax,” he got super agitated and started yelling about suing people for libel. So if you’re reading this, Al, fine: I don’t think you hacked the system. I think you’re a very capable self-promoter who took advantage of the fact that most Grammy voters are hopelessly out of touch with the state of contemporary music. And you
networked spammed the shit out of them until they circled your name on the ballot sheet. So congratulations! You’re now as respected as Skrillex. What an achievement.
Anyway, here’s what he had to say for himself:
I think it’s a long story. I’m going to have to start with the fact that the Grammys consist of people who are half-time musicians, and sometimes have a day job. These are people, maybe in their forties, that are not too familiar with EDM music. I just have a very close relationships…I met all these people—my fans—and I have email newsletters that let them be part of the process. I send these newsletters out to thousands of people, some of them who are also maybe voting members. So they become a part of the song, and I nourish that environment.
When someone emails me, I email them back. They appreciate it, and I don’t think that some of the other guys in that category would even have the time to do all that. So there’s a nourishment going on that the other guys probably can’t even handle because they’re too busy doing other things. That puts me at an advantage with the voting members.
Second of all, I think the voting members, and the US in general, is probably not too familiar with a DJ being behind a DJ booth and just putting their hands in the air and fist pumping to his own music. So maybe they appreciate the fact that I’m doing everything from A to Z. I’m producing my own music, I DJ, I’ve been around for decades. I’ve been performing in Japan in ’97, in front of a hundred thousand people. I’ve been in this game for a really long time. This is not a joke.
And guess what, Michelle? They connect with me because I communicate, so there is close relation right there. Are you still listening?