Whenever a new social media platform becomes popular, the VICE Tumblr Team is frequently asked about our strategy for said platform. "How are you activating pix.fux?" "What are you doing on coolz-E?" Generally, our answer is “nothing,” because most social media sites are stupid and everyone forgets about them in like a month and it’s always easier (and often wiser) to just do nothing. But every once in a while one sticks and we’re obliged to create an account. And so, we’re proud to announce that we’ve finally decided upon our Snapchat strategy.

We’ve created an account, username: vicemag, and we want you to send us pictures. We will look at them, and if we like them we’ll take a screenshot. (Yes, we know that screenshotting Snapchats goes against the medium, but the VICE Tumblr Team hails from So-Cal, the DGAF capital of the world.) Then, assuming we’re sent cool photos, we’ll post a weekly round-up of our favorites on this here Tumblr. We won’t use your names. Also, we might send you some photos of our own. Cool?

Have you ever pretended to be someone else online?

Have you ever pretended to be someone else online?