Whenever a new social media platform becomes popular, the VICE Tumblr Team is frequently asked about our strategy for said platform. "How are you activating pix.fux?" "What are you doing on coolz-E?" Generally, our answer is “nothing,” because most social media sites are stupid and everyone forgets about them in like a month and it’s always easier (and often wiser) to just do nothing. But every once in a while one sticks and we’re obliged to create an account. And so, we’re proud to announce that we’ve finally decided upon our Snapchat strategy.
We’ve created an account, username: vicemag, and we want you to send us pictures. We will look at them, and if we like them we’ll take a screenshot. (Yes, we know that screenshotting Snapchats goes against the medium, but the VICE Tumblr Team hails from So-Cal, the DGAF capital of the world.) Then, assuming we’re sent cool photos, we’ll post a weekly round-up of our favorites on this here Tumblr. We won’t use your names. Also, we might send you some photos of our own. Cool?