VICE: How can I become a Pretty Motherfucker like you, Rocky?
A$AP Rocky: What really works for me is to just do what is best for myself. In other words, I do me. Anytime I do something it’s definitely me. I’m not faking it. And that’s just the way it is.
Jeremy Scott: It’s called genes. He was physically born with it. But on top of that, it sounds like his dad gave him a lot of swag. From the stories that I hear, his father’s style had a big impact on him when he was growing up. I think it’s important to have someone in your life like that, someone you can grasp onto as an icon. You leap onto what they’re doing and then go from there.
Tell me about your dad, Rocky.
AR: Well, my dad is from Barbados. He was a clean cut kind of a guy, especially in the way he dressed. I just took the advice he gave me and I ran with it. He told me to always be yourself and always feel comfortable with whatever decision you make because you chose to do it. Just because something doesn’t fit in doesn’t mean it’s not right. For instance, just because everybody is wearing white today and I chose to wear purple doesn’t mean I’m doing something wrong. It means I’m doing what I wanted to do. I ran with that. And I think that’s what adidas stands for, too.
Jeremy, I loved your latest collection, but some people find it offensive. When you are doing you own thing, do you pay attention to how other people are recieving you? Or do you just ignore it?
JS: I’m aware of it, but I don’t let it stop or prevent me. You can’t really get caught up in all of that. I’d rather do things that make people feel something—that’s my goal. And when you make people have an emotion, it can happen on either side of the fence—positive and negative. There’s always going to be people who feel really strongly for it and there’s going to be people who feel really strongly against it. That’s the way it goes. But I feel really blessed that I can touch people lives. So, if dealing with haters is the burden of an artist, I’ll take that.